Sermon – The Third Sunday of Easter – May 1, 2022

A sermon that reflects on how people remembered but in the background are as essential to sharing the reconciling love of Jesus Christ as are the apostles Peter and Paul, preached on The Third Sunday of Easter (May 1, 2022 – 3 Easter) at St. Anne’s Episcopal Church, Jacksonville NC.

Sermon – The Second Sunday of Easter – April 24, 2022

A sermon that holds in conversation grief, power, and compassion with the challenge faced by the ten to return with Thomas to meet the risen Christ preached on The Fourth Sunday in Lent (April 24, 2022 – 2 Easter) at St. Paul’s Episcopal Church, Beaufort NC.

Sermon – The Fourth Sunday in Lent – March 27, 2022

A sermon that explores what it means to share in a thin space and be clothed in Spirit of love that found the prodigal son, the elder brother, the Apostle Paul and myself preached on The Fourth Sunday in Lent March 27, 2022 (4 Lent) at St. Thomas Episcopal Church, Oriental NC.

Sermon – The Second Sunday in Lent – March 13, 2022

A sermon that shares how Lenten disciplines sow a seed in our hearts that deepen our relationship with the Risen Christ as we while caring for the welfare of the world preached on The Second Sunday in Lent (2 Lent C) at St. Andrew’s Episcopal Church, Morehead City NC on March 13, 2022.

Sermon – The First Sunday in Lent – March 6, 2022

A sermon that dives into the Book of Common Prayer and finds prayers and collects that make for deep Lenten meditation to combat the evil one lurking to return at an opportune time preached for The First Sunday in Lent (March 6, 2022 – 1 Lent) at St. Mary’s Episcopal Church, Kinston NC.

Sermon – The Last Sunday After The Epiphany – February 27, 2022

A sermon that sees Peter’s Earwig of Anxiety undone as Jesus is transfigured and places an Earwig of Trust in Peter. The hymn Be Thou My Vision becomes our Earwig of Trust as we pray for peace and enter into a devout a holy Lent in the days to come preached on The Last Sunday After The Epiphany (Last Epiphany) at St. Paul’s Episcopal Church, Edenton NC on February 27, 2022.

This is link to a cartoon that captures the concept of an earworm.

The Impact of Repetition – A Being of Use Teaching

Practical methods for making mission
and purpose memorable in congregational settings
Written and produced on February 1, 2022
By The Rev. Dr. William Carl Thomas


The Impact of Repetition
Download a PDF of the article

February 1, 2022

I’m going to very intentionally repeat myself in this article. 50 years ago I learned the importance of the Rule of Three Impacts when it came to making a memorable impression. As a nineteen year-old college student, I wrote and sold radio advertising in the summer of 1972 for WCAS in Cambridge Massachusetts. My main competition was the newspaper (which is hard to imagine in our current world of fragmented media). I would often cold call a store and introduce myself while I gained the owner’s attention. I mean, who wouldn’t want to talk to a salesman! If a successful conversation ensued, I might get to the point where I taught the reason why more than one ad on a radio station was needed. At that moment, I abruptly stopped my presentation and asked if my potential client remembered my name. Most often a blank look followed. I mean, there’s a lot going on when being accosted by someone like me with a briefcase! To help make my point, and to build a deeper relationship, I would repeat “My name is Bill Thomas. My name is Bill Thomas. My name is Bill Thomas.” 

Fifty years ago three times was the minimum amount of received impacts needed to make a point in a world without internet and very little cable. In the same spirit as my cold call hopefully taught a business owner, please let me offer an insight that has helped me build congregational vitality in both settled and interim situations. Whether highly liturgical or free-form, when congregations gather, the human embrace of expectation and habit organizes that time. The trick for the skilled communicator, such as the one who repeats “My name is Bill Thomas. My name is Bill Thomas. My name is Bill Thomas,” is to find and use a moment within that gathered time, either in person or now online, to expound and reinforce.

My practice is to settle into preaching by offering an adaptation of the words from Psalm 19 verse 14 followed by a statement of purpose proclaimed as mission or invitation. My current approach, as I preach in differing congregations as a retired Episcopal Priest, sounds like this:

O Lord our strength and our redeemer, may the words of my mouth and the meditations of our hearts be acceptable in your sight for God invites us to live and love like Jesus, so that in the power of the Holy Spirit, others may do the same.This is a moderately subtle call to discipleship, a word that often has a negative connotation. Often I will reveal to a congregation why this call to be a disciple is at the heart of following the loving, liberating, and lifegiving way of Jesus. 

Another mission or invitation that I use following my adapted Psalm 19:14 is We belong to one another. Together, with God’s help, we can make one another stronger.  This statement lends itself to print documents as well as mission oriented conversation in congregational leadership meetings.

When I began serving as rector of St. Matthews Episcopal Church, Charleston, West Virginia in 2003, I discovered a wonderful yet lost mission statement. I began to offer at each sermon, again following my adaptation of Psalm 19:14, these words crafted ten years before my arrival: For God calls us to be Christ-centered community, equipping and enabling ourselves to minister  in the Power of the Holy Spirit, so that people are drawn to Christ. In my seventh year as rector at the parish annual meeting, I asked the congregation to say this mission statement aloud. To their surprise, strong voices filled the church and said it aloud. 

There is another spot in the normative liturgy of the Episcopal Church where I deepen the meaning of sharing the Peace of Christ. As I prepare to say, “May the Peace of the Lord be always with you” to which the congregation replies “And also with you,” I say, “My brothers and sisters in Christ, I offer you Shalom.” At appropriate moments in our pastoral relationship, I teach the meaning of Shalom as found in the book Mutual Ministry by James Fenhagen. Without going into great detail, to invite shalom means to offer the richness and fulness of all that God has to offer.

I hope that you’ve noticed that God’s subtle sense of humor abounds in this article. Not only do I hold a B.S. in Communication from Boston University, but I spent the first ten years of my professional life using communication techniques to unsettle people in order to get their attention to buy something they might not really need. I hear holy laughter when I find I need to use those same techniques these past forty years to undo the damage I might have caused in those first ten. By the way, the least important thing I may have I told you is “My name is Bill Thomas. My name is Bill Thomas. My name is Bill Thomas.” What do you claim as bears repeating.

Sermon – The Second Sunday after the Epiphany – January 16, 2021

A sermon that reminds us how the gifts of God and blessing of God come when we least expect it and need it most, especially through wisdom, knowledge, wine, and sharing pie, preached on The Second Sunday after the Epiphany (2 Epiphany C) at St. Paul’s Episcopal Church, Beaufort NC on January 16, 2022.

This sermon was preached within Morning Prayer due to COVID-19 safeguards. The full Morning Prayer liturgy is available on YouTube.

Sermon – The First Sunday After The Epiphany: The Baptism of Our Lord – January 9, 2022

A sermon that reminds us, especially during the time of COVID, that we are sealed in the Spirit by Baptism and marked as Christ’s own forever preached by on The First Sunday after the Epiphany: The Baptism of Our Lord (1 Epiphany C) at St. Andrew’s Episcopal Church, Morehead City NC on January 9, 2022.

The Third Sunday of Advent (Gaudete) Sermon – December 12, 2021

A sermon that holds exhort and rejoice in tension as we prepare of the coming of Christ by never forgetting and sharing the presence of Christ preached on The Third Sunday of Advent (Gaudete Sunday) (3 Advent) by The Rev. Dr. William Carl Thomas at St. Francis Episcopal Church, Goldsboro NC on December 12, 2021.